Now that you've done the backend work, it's time to ensure you have people who want to attend. This will help them engage and close those prospects done the road. Additionally, reminder emails are also helpful. How to Produce Webinars Your Sales Reps and Prospects Will Love. Ask them to sign up for your email list or like your Facebook page. (Don’t have one? Will it be a PowerPoint and talking head presentation? For example, you can start live on camera, then follow on with your slide presentation and appear live on camera again for the question and answer session. So now that you’ve created your webinar, it’s time to let people know about it. He couldn’t get into the system as a presenter so he entered as a participant to let everyone know he was locked out. Create automated email reminders under each sales rep’s name that will be sent to prospects who have been invited but not yet registered. Because let’s face it, most people don’t; taking action requires grit. Take a look at your ten most popular posts and think about repurposing them as a webinar. Let’s integrate what you’ve practiced so far: Once the time of your event arrives, join the meeting and thoroughly test everything again. Remember to send out reminder emails the day before and day-of the live event so ensure a high live attendance rate. The first act is the introduction which includes your story of why you’re passionate about the topic. We agreed to meet up as presenters in the software’s “green room” a few minutes before kickoff. And I’ll tell you exactly what you need to know to run successful online events. And how do even start creating a webinar, let alone broadcast it? In fact, 201 Ways to Arouse your Creativity could be transformed into a whole series of webinars! It’s time to start building the substance of your presentation. They have the authority; they get the attention. Additionally, you'll want to make sure the tool can handle the type of webinar you want to host -- can it handle video chatting for panel or Q&A webinars? According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Make sure you’re following these steps to create an effective webinar that works in 2020. This also means you don’t have to be on camera every second of the webinar. After all, webinars are supposed to be the hottest thing on the Net. (Zoom is another free webinar option. Enjoy the attention and become a true authority! Next, decide on an approximate length of each section so that you can work out how many slides you need — five slides per minute is about right. Once you click Send, your guests will be notified. Sh*t happens, but most problems are avoidable. Since that time, I’ve learned how to create webinars that are goof-proof. Here’s what went down…. In general, you can expect about 25 percent of those who have registered to actually attend. You might think webinars are scary and costly, but thanks to free webinar tools like Google Meet and Zoom (plus a little practice) you can run slick, successful webinars at zero cost. The key factor is camera placement. Send email templates sales can use to send to leads based on their webinar behavior. If you reach the point where you need to scale up your webinars, you can simply upgrade your Google Meet account. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b1081fa4-6cba-48de-af74-ff3f1a4501c1', {}); Originally published Jan 27, 2020 5:00:00 PM, updated April 16 2020, Are Webinars Dead? Set up a meeting to discover new content ideas and to find out what pain points they need to help solve. The second act is the main presentation, and the third act is the question and answer session. For example, you can consider running ads through social media and search engines. You should send them the webinar link about an hour before so it's top of mind and they don't have to go looking for the link in their registration email. It’s 2020, and the way our prospects and customers find and consume content has certainly changed. The right tool for you will depend on the overall objectives of your webinar. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. But first, let’s consider what content to choose for a webinar. the average webinar attendee viewing time is 61 minutes. Here’s the process of creating a webinar. To boost that number, send out an email just before you start the webinar to people who’ve registered. Be sure to click it before clicking Save. Many bloggers will be fighting for the attention of your audience, and from the outside looking in, little will distinguish you from them. For example, on my blog WritetoDone.com, three of the ten most popular posts are hot contenders for webinars: I’m sure you can imagine how these topics would lend themselves as content for a webinar. Convinced that webinars are still a relevant acquisition strategy in 2020? Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. Additionally, you'll want to use free promotion tactics as well -- you can post on your own accounts, on your website, and send an email to your subscribers. Hosting webinars has plenty of uses and benefits, but before we dive into creating a webinar it’s important to understand how and why webinars work in the first place. Simple. It’s beyond the reach of a blogger like you, right? Create a list of tactics you’re going to use to distribute information about the webinar: News release, … Here … Once you find a tool and you know the topic you want to present on, you'll have to decide what type of webinar you want to host. There are many webinar services you can use to create your webinar. But most of us don’t like how we look on camera. Luckily, you have experts at your disposal for coming up with content ideas that will actually compliment and aid the sales conversation: the reps themselves. Think about your company as a whole and your unique value proposition. Like the guy who talked for thirty minutes before noticing that people could hear zilch. So how do you get started with Google Meet? You'll want to consider where your audience lives. Instead, think about ways to mix up how the information in your webinar is presented: A huge part of the pre- and post-webinar process is making sure the right information gets delivered to sales. There’s the huge cost. And how easy is it to use? After a little while, I said to the participants: “Er… sorry, folks, I seem to have mislaid Leo.”. “WHAT! This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. After all, if you promote a webinar 1-2 weeks in advance, a portion of your registrants are likely to forget when the live date comes around. New SQL leads from post-webinar lead scores. Free and premium plans, Sales CRM software. Is the webinar dead now too? This also means you can send it to registrants who wanted to attend but weren't able to. How much does it cost? Webinars as a marketing tool aren't dead. Don’t feel the need to stick to the script -- literally. Don't just stick to a PowerPoint and talking head. Now that you’ve come to grips with the technical side of webinars, let’s get creative and give shape to your content. Once you’ve picked your topic, you’ll be itching to create content right away. Premium plans, Connect your favorite apps to HubSpot. Editor's note: This post was originally published in February 2018 and has been updated for comprehensiveness. And when people do sign up, you'll want to remind them leading up to the day. Place the webinar registration form at the bottom of your post and make a point of asking people to register. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Consider sending "Don't Miss Out" or "Seats Are Filling Up" emails as the day gets closer. Next, we need to practice scheduling a webinar in advance. You might be tempted to wing it, but write a script to follow. Get reps' buy-in for a webinar before you plan it. If you’re using your webinar to sell a product, use the last five minutes before the Q&A to explain how the product solves a problem you’ve been talking about, and encourage people to buy it now. Free and premium plans, Customer service software. Additionally, attendees generally like to have a recording, so you can send them a link to the recording afterwards so they don't have to take fervent notes during the webinar.
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