The term “Milan Fashion Week” was officialy born in the 1958 when the city of Milan joined Paris, New York and London forming the so-called “ Big Four Fashion Weeks ”. The echoes of this system rang through to post-Second World War when Italy first seriously entered the global fashion market, with several cities vying, overtaking and losing out to one another as they tried to set themselves up as the place for fashion. The history of London Fashion Week is a bit more clear-cut than the rest. This was the forerunner of the body which subsequently became the Camera Nazionale della Moda Italiana. Then, as the 1970s and 1980s hit, a series of Milan-based designers including Giorgio Armani and Gianni Versace became wildly popular, helping to cement the city’s status as a sartorial capital. Among the contenders, Florence looked particularly strong, with businessman Giovanni Battista Giorgini assembling a series of then-popular designers from across Italy, including Emilio Pucci and the Fontana sisters, to put on fashion shows first at his own residence and then shortly after at the Sala Bianco in Palazzo Pitti. Other fashion shows were held in Rome and Venice, helped along the way by the newfound prominence of Italian fashion in film. Milan Fashion Week is partially organized by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), a non-profit association which disciplines, co-ordinates and promotes the development of Italian fashion[3] and is responsible for hosting the fashion events and shows of Milan. How Italy’s fashion capital came to carve out its reputation as the most glamorous Fashion Week of the Big Four Rome and Florence gave way to Milan as Italy’s fashion capital during the second half of the 20th century – and by the 1990s the city was host to the most glamorous Fashion Week of the Big Four, with designers like Versace, Dolce & Gabbana and Gucci setting the bar high London was also the first fashion week to stream their events live for a worldwide audience, in Spring 2010. How Italy’s fashion capital came to carve out its reputation as the most glamorous fashion week of the Big Four. The trio of Fontana sisters, based in Rome, found themselves dressing celebrity clientele (Audrey Hepburn and Elizabeth Taylor among them), while the Cinecittà Studios hosted both foreign and local talent – most famously Federico Fellini, whose 1960 movie La Dolce Vita helped to cement the status of the little black dress, as well as a particularly voluptuous image of Italian style. The 2016 edition is held from 21 to 27 September. A Brief History Of Milan Fashion Week. 1985 “Settimana della Moda” photo by … The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). Linda Evangelista, Cindy Crawford, Naomi Campbell and Christy Turlington walk for Versace autumn/winter, 1991. The Camera Nazionale Della Moda Italiana has also been sharply criticized by designers such as Cavalli. Famous participants include Italian and international designers like Gucci, Prada, Versace, Moschino, as well as emerging designers. The fashion in Milan is inspired by the Parisian culture but has developed on its own over time. By the 19th century, a later variant, "millinery", had come to mean one who made or sold hats. Milan Fashion Week was born in 1958 and it is part of the ‘Big Four’ international fashion weeks held in fashion capitals: New York, London, Milan and Paris. For many centuries fashion in Italy only existed on a local level, with a long legacy stretching back to the Middle Ages of different cities specialising in their own crafts, fabrics and luxury goods, as well as distinct sartorial flavourings. Milan's fashion history has evolved greatly throughout the years. Since the first edition Milan Fashion Week has been taking place semi-annually with a women and a men’s fashion week. A northern industrial city with good manufacturing links, it became a natural home for many designers as the popularity of ready-to-wear collections exploded. In 2013 the autumn/winter Milan Fashion Week started on 20 January with Paola Frani, and was followed by shows from major fashion houses such as Armani, Roberto Cavalli, Dolce & Gabbana, Etro, Fendi, Ferragamo, Gucci, Jil Sander, Marni, Max Mara, Missoni, Moschino, Philipp Plein, Prada, Pucci, John Richmond, Tod's, Versace etc.

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