UNCLE BEN'S ® Long Grain White and Flavoured Rice include natural minerals such as phosphorus, magnesium and potassium. We've received your submission. In the 1910s, the German-British scientist and chemist Erich Huzenlaub (1888–1964)[3] and the British scientist and chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. Do Not Sell My Personal Information, Your California Privacy Rights He was fashioned as a successful businessman who shared “‘grains of wisdom’ about rice and life,” The New York Times reported at the time. In six short years, UNCLE BEN'S ® ORIGINAL CONVERTED ® Brand Rice became the #1 packaged long grain rice in the United States. Your California Privacy Rights The brand was based on 2 men who didn't work for the company. [9] In 1944, with additional financing from the Defense Plant Corporation and an investment by Forrest Mars, it built a second large plant. In 1942, through Mars's guidance and sponsorship, Huzenlaub created, together with Houston food broker Gordon L. Harwell, the company Converted Rice, Inc., which sold its entire output to the U.S. and British Armed Forces. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. Monica Perrin, "Uncle Ben's closing old mill, moving operations to Mississippi", "Uncle Ben's has a new name: Ben's Original", Birth Certificate of "Erich Gustav Wilhelm August Louis Huzenlaub", http://www.mars.com/global/about-mars/history.aspx, "Houston-based Uncle Ben's to evolve its brand after Pepsi ditches Aunt Jemima", "The Advertiser's Holy Trinity: Aunt Jemima, Rastus, and Uncle Ben", "Uncle Ben's Changes To Ben's Original Amid Rebrand Of Racist Labeling", "Uncle Ben's orders up 100 per cent sustainable rice", "Uncle Ben's follows Aunt Jemima in move to phase out racial stereotypes in logos", "Uncle Ben's Vows to Upgrade 'Visual Brand Identity, "Uncle Ben's rice getting new name — Ben's Original", https://en.wikipedia.org/w/index.php?title=Uncle_Ben%27s&oldid=988644129, Name changes due to the George Floyd protests, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 14 November 2020, at 11:56. Store operators outraged at Subway's COVID-19 demands, This story has been shared 2,165 times. Uncle Ben’s was first based in Houston, Texas. CONVERTED Rice officially launched as UNCLE BEN'S ® CONVERTED Brand Rice in 1947. Cream of Wheat maker B&G Foods is also reviewing the image of a black chef that’s used on its boxes. Today, more than 60 years later, it has the largest share among branded rice in the United States and it's the #1 rice brand in the world. Uncle Bens becomes the number one packaged long grain rice in the US in 1952. Mars had conversations with thousands of consumers, company employees and other stakeholders as it considered a new name for the rice brand, according to a webpage announcing the change. Your Ad Choices The move followed just hours after Quaker/PepsiCo changed the name and logo of its Aunt Jemima brand amid accusations of racism. [10] In 1959, Forrest Mars purchased Erich Huzenlaub's interest in the company and merged it into his Food Manufacturers, Inc.[11], Uncle Ben's milling plant was on the Houston Ship Channel until 1999, when it moved to Greenville, Mississippi. BAN FROM UNCLE The label and logo name were based on the local farmer Uncle Ben, whose rice plants in the area around Houston were tended with great love and care in order to produce such a high-quality product. You might be surprised to know that Uncle Ben’s was originally given the name Uncle Bens Plantation Rice in 1937. Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas. [20][21] As advertised on September 23, 2020, Mars Inc. will replace the "Uncle Ben's" name with "Ben's Original" in 2021. Kik and R.R. Sitemap In 1943 the American company Converted Rice Inc. from Houston, sold and transported high-quality rice. 1956. Do Not Sell My Personal Information. Several other big-name consumer brands have made similar moves in recent months. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. [4][5] Besides increasing rice's nutritional value, it also made it resistant to weevils and reduced cooking time. In 1988 Uncle Ben’s introduces its Boil-In-Bag line with pouches following in 2004. Sorry, your blog cannot share posts by email. The UNCLE BEN’S ® Brand, the number one rice brand in the world, is proud to offer a wide range of rice dishes with flavours and textures that will help bring more to your meals, both for savoury main courses and convenient side dishes. September 23, 2020 | 8:19am | Updated September 28, 2020 | 5:49am. According to the brand's website, Gordon Harwell and … [2] The brand's products are sold worldwide. [4], In 1932, Forrest Mars Sr., moved to the United Kingdom with a remit to expand the Mars food company internationally. Additionally, the converted rice product would retain more nutritional value. 2,165, This story has been shared 1,092 times. Starting With U Uncle Bens Brand History . [19], On June 17, 2020, Mars, Inc. stated that they would be "evolving" the brand's identity, including the brand's logo. Rice is naturally gluten-free, as well as hypoallergenic. Mars tried to polish the brand with a 2007 advertising campaign that promoted Uncle Ben to “chairman” of the company. Terms of Use Uncle Ben, whose face has appeared on the box of rice since the 1940s, was promoted in 2007 from a servant to chairman of the board. Company History: A subsidiary of Mars, Inc., Uncle Ben's Inc. is one of the world's leading marketers of rice. Mars unveiled the new name Wednesday after its June announcement that it would “evolve” the Uncle Ben’s brand amid a nationwide uproar over racism following the police killing of George Floyd in Minneapolis. “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement. He delivered to food buyers a high quality rice in the 1940s. Thanks for contacting us.

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