(adsbygoogle = window.adsbygoogle || []).push({}); Forms of Newspaper Advertising | Advantages | Disadvantages, Direct Advertising & Direct Mail Advertising | Meaning | Forms, Classification of products | Types | Categories, Sales Quotas | Meaning | Factors in fixing Sales Quotas, Guidelines for Effective Advertising Campaign, Methods of Sales Promotions | Reasons for Growth of Sales Promotion, Weaknesses of Trade Union Movement in India and Suggestion to Strengthen, Audit Planning & Developing an Active Audit Plan – Considerations, Advantages, Good and evil effects of Inflation on Economy, Vouching of Cash Receipts | General Guidelines to Auditors, Audit of Clubs, Hotels & Cinemas in India | Guidelines to Auditors, Depreciation – Meaning, Characteristics, Causes, Objectives, Factors Affecting Depreciation Calculation, Inequality of Income – Causes, Evils or Consequences, Accountlearning | Contents for Management Studies |. As newspaper is published daily, the advertisement can be brought out quickly. People read newspapers hurriedly. 3. Newspaper Advertising – Forms, Advantages, Disadvantages. The quality of the paper used is low. iii) If prospects are limited in number, advertising in the newspaper may be ineffective. 3. iii) If prospects are limited in number, advertising in the newspaper may be ineffective. Disadvantages of Newspaper advertisement. 1. The advertisement can be given in the “Classifieds” columns of newspapers. Newspaper advertising doesn’t allow for errors to be corrected. The advertisement matter can even be lengthy. Frequent advertising may become necessary. v) Only colour advertisements are more effective, but they are very limited and costly. iv) They offer a lot of flexibility. Once the newspaper ad has been printed, there is no coming back from it. The image of the newspaper becomes available to the advertiser and his product. If the advertisement is not seen on the day; it appears in the newspaper, it goes waste. There are various forms of advertising in newspapers. There is no guarantee that the advertisement will be seen and read. 5. 2. ii) They reach the public at a lower cost than any other medium. 1. Advantages and Disadvantages of Advertising. Readership, therefore, is assured. It is less expensive compared to advertising in other media. 6. Ad space may be expensive, Passive medium (people are not forced to see and read) ADVERTISEMENTS: 4. This means you can draft creative that responds to changing social situations, competitor’s actions, or even audience response. 9. The cost of newspaper is less when compared to its benefits. He can bring it in any place and also in any page as per his wish. (5) Non-threatening nature of non-personal presentation. (4) Ability to create images that sales staff cannot. The advertisement may also be brought out in ‘news form’. 7. 3. Newspapers are a suitable medium for goods requiring mass advertisement. The advertisement matter will not reach the illiterate people. 10. ii) The life of a Newspaper is very short. Disadvantages of Newspapers: 1. This creates an interest in the reader to look for the final message, which may be brought out after a few days. There is no guarantee that the advertisement will be seen and read. At the end the word ‘ADVT’ is added to indicate that it is only an advertisement. Disadvantages of Newspaper Advertising. Newspaper advertisements must be ‘catchy and attractive’. Understand the way your target audience utilizes newspapers. Gripping headlines, attractive pictures and catchy slogans may be used to make the appeal effective. Frequent advertising may become necessary. The newspaper also offers greater flexibility. (2) Ability to reach potential visitors where sales staff cannot reach. (3) Great scope for creative versatility and dramatization of messages. Author and Assistant Professor in Finance, Ardent fan of Arsenal FC. If there are errors in place, then those errors are going to be permanent until the next printing. 1. Some of the famous newspaper in India are The Hindu, Times of India, The New Indian Express, Dinakaran, Dainik Tribune, Malai Murasu, Malai Mani etc. It pinpoints the shopping opportunities and thus makes quick results. In India, there are both English and newspapers in regional languages. 5. i) Illiterate people cannot understand newspaper advertisements. 3. 8. As it is read daily, continuous publicity is made available. It allows scope for inserting pictures or photos along with the advertisement matter. Poorly print limits creativity. 4. Sometimes, a series of advertisements is brought out in the same page and in the same place for a few days without any specific mention about the product or service. As the life of the newspaper is very short, it is difficult to make the advertisement create a lasting impression. Advantages of Advertising: (1) Low cost per contact. i) Newspapers reach every nook and corner, so his or her coverage is high. It can also be given in any page and in any size as per the desire of the advertiser. 12. vi) The selling message reaches the public while it is fresh. Every organisation spent a sizable share of the total advertising budget on advertising in newspapers. The quality of the paper used is low. The advertisement can be brought out according to the desire of the advertiser. It contains something for everyone. As the Internet, Television or Radio are used widely by many people, so advertisers prefer newspaper less for advertisement compared to Internet and other medias. They may not, therefore, give much importance to advertisements. Therefore, desired visual effects may not be created. Newspaper ads are static, meaning the reader doesn't get the benefit of movement, sound and multi-sensory appeal of TV. The public response to anything advertised in newspapers is generally spontaneous. 6. Disadvantage: Limited Creative Opportunities Full color and online streaming have improved visual opportunities with newspaper advertising, but the creative peak of newspapers still pales relative to TV. ii) The life of a Newspaper is very short. Some of the Disadvantages of Newspaper are: In some of the newspaper the advertisement space may be expensive. According to the convenience and necessity of the advertiser, the shape and size of the advertisement could be changed. Disadvantages of Advertising Advertising results in increased expenses for the company because all modes of advertisement like radio, television, and internet are expensive and advertising is not a one-time measure rather it is a continuous process on which the company has to spend every year which in turn results in pressure on the profits of the company. Such a form of advertisement is known as “Teaser Advertisement“. Newspapers are bought largely for their news value. i) Illiterate people cannot understand newspaper advertisements. Always believe "The only good is knowledge and the only evil is ignorance - Socrates", UEFA Europa League 2018-19 Round of 16 Fixtures, Advantages and Disadvantages of Magazine Advertising, Advertising MCQ Questions and Answers Part -3, Web Advertising – Meaning, Advantages and Disadvantages, Online official resources for learning about investing in India, Legal Aspects of Business MCQ Questions and Answers Part – 3, Legal Aspects of Business MCQ Questions and Answers Part – 2. The message should be ‘short and suggestive’. The newspaper reaches every nook and corner and therefore its coverage is high. Newspaper ads require a very short lead time, which means your advertising can be more timely than most other mediums. 2. 11. 2. As the life of the newspaper is very short, it is difficult to make the advertisement create a lasting impression. It allows the advertisement matter to be brought out either in English or in any regional language. 4. iv) Often the persons expected to read the message miss to read the advertisement. Hutch, the cell phone company adopted such an approach while launching their service. iii) High frequency enables speedy preparation and publication of advertisement. Therefore, desired visual effects may not be created. Advertisement can be given continuously and regularly. 2. If the advertisement is not seen on the day; it appears in the newspaper, it goes waste. Short shelf life, newspapers are read only once. The advertisement may be carried to places where there may not be buyers for the product.
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