This field is for validation purposes and should be left unchanged. In addition to regular tourist hotspots, religious sites also attract more and more visitors. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in a toolkit included in my latest book, Managing Religious Tourism, which has been co-authored by Maureen Griffiths of Monash University. One of the conflicts that has been noted is between visitors to religious sites and worshippers, while many visitors see the worshippers as part of the experience some of the worshippers do not like the feeling of being observed by the visitors. 09.00 AM - 05.00 PM. Last year, 215.000 visitors reached the cathedral of Santiago de Compostella after walking St. James’ way. The global market for religious tourism continues to grow. Worshippers do not want to feel that they are part of a ‘show’, but are happy to share their religious space, and are proud of the architecture and history that attracts visitors to the site. More information about the Torch Initiative. What is now important is that these sites need protection, conservation and interpretation. How can religious tourism sites stay competitive? Religious tourism is one of the earliest forms of tourism and is a fast growing market. Researchers suggest the market is more resilient to recessions and is more open to repeat business than secular leisure travel. If you would like to, you can learn more about the cookies we use, Agriculture and International Development, From too many to too few: the impact of COVID-19 on overtourism. Skype: futureforreligiousheritage, FRH Office hours Muslims may visit mosques while travelling as a tourist attraction or as a place of worship. © Copyright 2019 CABI is a registered EU trademark. Tourism to sacred sites has merged with pilgrimage in the past 2,000 years and, more recently, in the past two hundred years wealthy Europeans visited special sites of sacred ritual in both the New World and throughout Europe. “Studies show that 35 per cent of travelers want to take a faith-inspired vacation, so the market potential remains enormous,” he says. Other religions have similar problems in relation to conflicting motivations. There are no precise data on how much religious tourism is worth, but the economic picture becomes clearer when it is seen that "the Portuguese Camino de Santiago has grown almost 90% in the last three years, a period in which the total number of pilgrims who arrived in Santiago grew 25%”, according to the Secretary of State for Tourism. B - 1040 Bruxelles / Brussel Sacredness does not readily cross cultural boundaries. There are few guardians of these special places of worship and visitation and even fewer sources of funds to maintain and manage these sites for present visitors and worshippers. The largest number of the faithful is expected at the most important shrines in Marija Bistrica, Sinj, Trsat, Aljmaš, Pleternica, … The religious tourism market covers a broad range of tourism products, including pilgrimage trips, visiting sacred sites, church tourism, travel for worship and religious missions. Religious tourism, spiritual tourism, sacred tourism, or faith tourism, is a type of tourism with two main subtypes: pilgrimage, meaning travel for religious or spiritual purposes, and the viewing of religious monuments and artefacts, a branch of sightseeing. While a large part of European residents are Christian, halal tourism has been growing in the last few years, as well as the demand for spiritual tourism. Our book features great practices for supporting tourism to sites of worship and pilgrimage from China and Nepal through to Salt Lake City, Australia and diverse but important sites in England, Hungary, Spain, and Ireland. Developing sites of special significance requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. For example, it is not acceptable for non-Muslims to enter the region of Hejaz where the cities of Mecca and Medina are located. Rue de Trèves / Trierstraat 67 Enter your email address to subscribe to this blog and receive notifications of new posts by email. Muslim countries, such as those in the Organization of Islamic Cooperation (OIC) welcome tourism, especially religious tourism, but make the distinction between pilgrimage, the most well know being the Hajj, and other forms of religious tourism. In Italy, the figures show that religious tourism offers about 1,500 shrines, 30,000 churches, 700 diocesan museums, as well as a large number of monasteries and convents. The management of religious tourism presents many challenges that are unique in both breadth and application. Managing Religious Tourism is now available from the CABI Bookshop. Visitors and worshippers Religious tourism has taken place since the dawn of civilisation. A perspective from religious tourism and pilgrimage, Tourism and animal welfare: a 21st century dilemma, Watch key moments from the Gender Equality in Tourism Symposium, CABI is a member of: The Association of International Research and Development Centers for Agriculture. And it’s getting bigger. The town of Medjugorje, in Herzegovina, draws over a million visits anually since six children claimed to have seen the Virgin Mary there in 1981.Peter Johansen writes: Yes, religious tourism is big. Religious tourism has taken place since the dawn of civilisation. It is therefore important to distinguish between Muslim travellers to Muslim sites and non-Muslim visitors to these sites. Even allowing for the f…, Travel and sociocultural sustainability. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. The religious tourism is unaffected by the global economic variations and is on its steady growth. Researchers suggest the market is more resilient to recessions and is more open to repeat business than secular leisure travel. Tel (office): +32 24 00 77 03 Most religious sites are owned by religious organisations and this may cause challenges for their management in that they must balance the needs of their worshippers with those of visitors to the sites. As compared to other tourists, faith-based tourists are more loyal and devoted. info@frh-europe.org Emerging practices in festival and event management at these sites are coupled with new interpretation through the use of virtual reality technology. What is viewed as sacred by one group, such as congregants, may be seen as culturally interesting by another visitor group. According to a research conducted by Isnart (National Institute of Tourism Research) religious tourism … Here, Peter Wiltshier, Lecturer in Tourism and Spa at the University of Derby, explains what it is and why it is so important. This is to ensure that we give you the best experience possible. According to Kevin J. Wright, director of growth markets at the Kentucky-based National Tour Association, the global faith-based travel sector is worth $18 billion and includes 300 million travelers a year, the majority well educated and … What is religious tourism? In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites, we elevate the need for an enterprise culture.
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