Your “brand” is a community wired together by a common belief system. But core to every successful brand community is an engaging, collaborative, personalized, and helpful space for customers to find solutions and build a better connection with your brand. This article introduces the idea of brand community. But a brand community is not the same as brand awareness. A brand community is a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. A brand community is a business strategy. That is a mistake. A rewards system is a common characteristic of successful brand communities, and the gamification of the community membership with badges and symbols can be an effective strategy. About this concept, it is necessary to explain that it cannot be considered as a marketing strategy. A brand community is a community formed on the basis of attachment to a product or marque.Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers. A successful brand community will feature all three of these relationships, and structuring your community to enable these interactions should be a key part of your engagement strategy. In the simplest terms, a brand community showcases brand loyalty at its best. These customers want to become a part of the brand itself.” If brand community comes from customers being invested in a brand, what does that even mean? In the simplest terms, a brand community showcases brand loyalty at its best. Brand communities, then, are groups of people attracted to the same beliefs. What is a brand community? A “brand” is not a logo, website, app or Super Bowl spot. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. Too often, companies isolate their community-building efforts within the marketing function. What is a brand community? “A brand community is a group of customers who are invested in a brand beyond what is being sold. The way you create and structure your brand community depends largely on your customer’s needs and your company’s industry. A brand community is a group of people united by interest in a certain brand, that is, it is a community created around a particular brand.
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