"[5], Although originally intended to be named 'Panther', the name was changed to 'Cobra' when a focus group found the latter more appealing. The awarded products included Cobra Premium and King Cobra receiving Grand Gold medals, with Gold medals for Malabar Blond IPA Small Batch Series and Cobra Gluten Free. On Friday 29 May 2009 the company went into administration, owing an estimated £75 million to suppliers. This page serves as a summary for information purposes only, and are designed to enhance your Lord Karan Bilimoria founded Cobra Beer in 1989 to create a drink that had the smoothness of an ale and the refreshment of a lager. [2], As of 2014, Cobra Beer has continued to experience increased sales - albeit at a slower place that it experienced during the 1990s. Cobra Beer This is the home of impossibly smooth Cobra beer, winner of 121 Gold & Grand Gold Medals for quality at Monde Selection since 2001. The beer was well received at launch, being ranked by the Daily Mirror as "head and shoulders above the rest". At the same time, I found real ale to be great in a pub, but too bitter and heavy with food. Maximum 20 promotional items per customer. ingredients pictured with the product you are purchasing are not included. This product is age restricted to 18 years or over, Jura Journey Single Malt Scotch Whisky (Abv 40%), Jura Aged 10 Years Single Malt Scotch Whisky (Abv 40%), We use cookies to make this site work, tailor your experience and improve your journey. A Cambridge law graduate and qualified chartered accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and that complemented all types of cuisine. [1] A blend of water, malted barley, yeast, rice, maize wheat and four varieties of hops is used to produce the required characteristics. Bilimoria said that "the (British) lager was too fizzy, too harsh and too bloating. Morrisons Ltd. You'll be asked to confirm that you are over 18 on delivery. [9], The company's alcohol-free beer, Cobra Zero, was also launched in 2005. shopping experience on the website. In 2020 Cobra Beer was awarded 11 new Monde Selection medals, taking the total medal tally for our product range to over 120 gold medals since our first entry in 2001. [15] In the first three months of the campaign, Cobra saw 23% growth in volume sales in the off-trade, and a 77% volume growth in bars over a similar period. Lord Karan Bilimoria founded Cobra Beer in 1989 having realised that Britain deserved a better, smoother, less gassy lager. Using the finest natural ingredients and a traditional Indian blend of barley malt and yeast, with maize, hops, and rice, he created an extra smooth and less gassy beer, quite unlike any other. Shop Cobra is made from a complex recipe of seven ingredients and then expertly brewed with fewer bubbles to give it a sophisticated taste. The beer was founded in 1989 by Karan Bilimoria,[1] and Arjun Reddy – who thought that Britain needed a smoother, less gassy lager, which would appeal to both ale drinkers and lager drinkers alike. Ahead of a Cobra showdown with Michael Gove, Nicola Sturgeon said she hoped there will be an agreement on a 'common framework' for the festive season. Traditional Indian blends of the finest natural ingredients combine rice, maize, barley, malt and yeast with three different citrus hops to create a distinctive, impossibly smooth and malty beer. Cobra Premium (4.8%), an extra-smooth premium beer and is currently sold in 330ml and 620ml bottles. Cobra Beer was founded in 1989 by Karan Bilimoria, then aged 27 and £20,000 in debt. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute This data is supplied for personal use only. Where this description contains a link to another party's website for © 2020 All rights reserved. [8] Brewed at Belgium's Rodenbach Brewery, it is currently the only pilsner-style lager to be fermented in the bottle. Cobra Premium 4.5% Lager, 101 Quality Award Medals at Monde Selection Awards across the Cobra Range, Making it one of the most awarded beers in the world, Vegetarian Society Approved, Vegan, Kosher - KLBD. further information on the product, please note that Shop has no control over and no liability for the contents of that website. We regularly develop our site to make it simpler and better. The remaining 49% of the venture is controlled by Bilimoria. [17], Interview with Karan Bilimoria on BBC News website 6 August 2014, Source: Annual Report and Accounts posted with Companies House in May 2008, Learn how and when to remove this template message, "Burton becomes the new home of Cobra beer", https://www.bbc.co.uk/news/business-28439834, "Cobra beer saved from administration at last gasp", "Ad of the week: Cobra Beer – Meet the Boss", https://en.wikipedia.org/w/index.php?title=Cobra_Beer&oldid=969870993, Food and drink companies established in 1989, Articles with minor POV problems from September 2018, Articles with unsourced statements from January 2016, Creative Commons Attribution-ShareAlike License, This page was last edited on 27 July 2020, at 21:16. [11] Despite this, Cobra continued to accelerate its sales growth. Cobra Beer was founded in 1989 by Karan Bilimoria,[1] then aged 27 and £20,000 in debt. Beer from UK. Cobra's half year sales figures for the period from 1 August 2008 to 31 January 2009 showed growth in volume terms of 21%. You should also [2], As of 2014, Cobra Beer is primarily produced in Burton upon Trent,[3] Rodenbach in Belgium and in Patna in the Indian state of Bihar.[4]. Entitled, 'Meet the Boss' - the advertisement was well received in a number of areas, including being dubbed 'Ad of the Week' by the communications agency, Stratton Craig. Benchmark. So far, Cobra Beer comprises of Cobra Premium, Cobra Zero, King Cobra, Cobra Gluten Free and Malabar Blond IPA. [1], In June 2011 Molson Coors bought a controlling interest in Cobra. [1] A Cambridge law graduate and qualified chartered accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and that complemented all types of cuisine.

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